Writing a product title for your Shopify store may seem obvious and easy, right?
Just give the product a descriptive name, sprinkle some SEO keywords and you’re done.
Sadly, this is not how it works.
If you’ve ever uploaded a product to your Shopify store and just named it the first thing you came to mind, surely something must have told you “this seems too easy..”, right?
That’s probably how you came to find this article.
I’m here to tell you you’re right.
It doesn’t just seem to easy, it is.
Writing a good Shopify product title is a skill that you will have to develop in order to get the most out of your eCommerce journey.
This article will teach you exactly what you need to look out for when writing a product title for your Shopify store.
Why Shopify Product Titles Are Important
Your product title is one of the first things visitors see when they reach your product page.
That title will immediately influence how the visitor perceives your brand.
Your brand can come off very cheap by having a random product title.
But not only that, the product title is also how people will talk about your product.
Imagine you’ve purchased a watch, would you rather tell your friend you bought a ‘Heritage 1921’ or tell them you purchased a stainless steel one from Fossil.
Hits different, doesn’t it?
A good Shopify product title will make your product look professional, exclusive, and desire a need in the right customer.
Optimize Your Shopify Product Title For Sales
Earlier we went over how a good product title looks exclusive and creates a want for the right customer.
This is done by taking into account your branding and your niche.
For example, if you own a cute baby onesie store, you should give your products very cute names.
For example, if you own a baby store that sells the cutest onesies, you should draft the most adorable names.
Here’s a good example of doing exactly that.
This is a baby onesie from softbabynyc.com
According to their branding, they always start product titles with “the”, which works very well if you keep it consistent.
For the Friends’ fans out there, remember how every episode started with “the one with…”, that was part of their branding.
They kept it going, because it worked.
softbabynyc does exactly that and starts every product title with “the” followed by a cute descriptive element and ending with the keywords ‘onesie’ and ‘100% organic’ to create a cute, branded product title, and please Google at the same time.
Most other baby onesie brands would have gone with something descriptive like this.
It just hits different doesn’t it?
The baby bodysuit from softbabynyc makes you feel all cuddly with their exceptional rhyme of ‘pug’ and ‘hug’ in the title.
Their product title makes you feel things and this emotional response creates a desire within you to purchase.
Meanwhile the descriptive product title from Rapunzie (pictured above) really just explains the product you’re looking at.
It’s just another product they are selling.
And unless you’re really looking for a baby onesie just like that, you probably won’t consider buying it.
So let’s recap.
In order to sell a product, we need a product title that:
- Fits our branding and niche (e.g. starting every title with ‘the’ and using cute words for a baby niche)
- Creates an emotional response (e.g. rhyming pug and hug in the product title of a cuddly baby bodysuit)
- Describes the product (e.g. keywords ‘pug’, ‘100% organic’ and ‘bodysuit’)
Don’t Overoptimize Your Shopify Product Titles For SEO
Reviewing many Shopify stores, especially dropshipping stores, I’ve come to realize that most Shopify entrepreneurs seem to understand the value of SEO.
It’s the execution where most make mistakes.
Many seem to believe that adding a random amount of keywords will help them but this is wrong.
While this might help you rank higher in Google, its going to do you more harm than good.
Imagine stumbling upon a product page with a product title like this.
This is an example of a poor descriptive Shopify product title.
The seller attempts to describe the product exactly in order to please Google.
Just because you’re selling a cute sky blue baby romper with cartoon cake on it, doesn’t mean you need to name your product ‘cute sky blue cartoon cake cotton romper’.
This random order of words doesn’t make any sense, it doesn’t flow and ends up looking very unprofessional to the visitor.
A brand like softbabynyc might have called it ‘the cutiecake – 100% Cotton – Romper’.
True, this wouldn’t have ranked as well in Google as ‘cute sky blue cartoon cake cotton romper’.
But how many people are really looking really looking up that exact phrase..? Exactly.
Instead, you should make sure your product title is as branded and appealing as possible.
And you should optimize the product description for SEO.
By adding keywords such as ‘sky blue cartoon cake’ in the description, the product will also rank for that exact keyword, but you won’t be destroying your product title in the process.
In order to write the perfect Shopify product title, you should incorporate the perfect balance between optimizing for sales and SEO.
But mainly sales.
You can do so by keeping your branding consistent with the niche you are in.
Exactly how softbabynyc starts every product title with ‘the’ followed by a cute descriptive element and ending with necessary keywords such as ‘100% cotton’ and ‘Bodysuit’.
Creating a short, branded title will make your brand look more professional.
Adding an emotional element will make it hard for visitors not to purchase it.
Good product titles are thought through and aren’t just created in seconds or minutes.
Do your research, look at how the competition is naming their products and learn from it.
Do not overoptimize for SEO, if you want to rank in google for certain long tail keywords, use your product description for that.